Table of Contents What is Digital Marketing? Do not get confused with the name, Digital marketing, Online marketing, Internet marketing, Social media marketing. I am here to clear up the confusion about what is Digital marketing. All, more or less say the same thing in full or part. Here we shall use only Digital Marketing …
Table of Contents Guerrilla Marketing Often customers fail to notice advertisements as an abundant flow of advertisement materials hits our eyes and minds from weak-up to sleep. We quickly scroll our smartphone when any advertisement peeps on the screen as well as ignore the billboards, printed materials mostly come with newspaper or by post. Our …
Table of Contents Real Stories on Salesman Challenges Do you know when fishermen go to the sea for fishing, they return after a week or fortnight? They break the Sankha and wipe out the Sindoor (see connotation at the bottom) of their wives which is supposed to be a ritual when their husbands die. They …
Table of Contents Marketing Techniques Is Marketing a science? It is not. Do not be surprised as people believe that it is a science. Is marketing an Art? No! it is beyond science and art. Then what is the reason marketing is not science or art? The reason is that science follows some set of …
Table of Contents What is Marketing? Part 1 Marketing is one of the most important activities for any business organisation. As such I shall discuss the same in several parts, each 5 to 10 minutes reading time, so newcomers can comfortably read and understand the whole matter in a simplified way. The first part is …
Table of Contents India Is A Great Place For Bio-entrepreneurs By guest writer – Junaid Aslam, Ph.D. In recent times, India has become a hotspot for innovation and business, and one exciting field gaining momentum is bio-entrepreneurship. This field combines biology, technology, and business skills to create novel solutions for healthcare, farming, and the environment. …
Table of Contents 12 Most Important Sales Skills 1. Understand the objectives Often sales representatives fail to understand what their objective is. They feel that their duty is to bring order to the organisation. Yes, it is true, bringing order is the most vital thing, not for the salesperson only but for the entire organisation. …
Table of Contents 15 Types Of People To Avoid – Stoics Stoicism teaches us many good things which are important to lead a successful life avoiding unwanted trouble and put the best concentration on individual goals. Usually, I write articles based on my own learning and purifying it which is practical and appropriate for the …
Table of Contents Examples of Developing Innovative Ideas In my last post, I explained how one can develop innovative thoughts. I have given some practical examples of the implementation of Innovative ideas in job functions. All those were practical examples. Here, I am giving some interesting examples of how one can look at something from completely …
Table of Contents How To Develop Innovative Ideas ? Albert Einstein said that the true sign of intelligence is not knowledge but imagination. Innovative ideas start with the power of powerful imagination. Everyone in this world, especially in the corporate world, thinks that they have innovative minds. They can create innovative solutions. However, this quality …
Table of Contents How to be a consultative seller? First thing first. Consultative selling is not a required aspect for all kind of selling (I explained in Part-1). It is important for a salesperson who mostly sell high-ticket items. As it requires investment to hail and retain quality salesperson & leaders. It is also a …
Table of Contents What is Consultative Selling? I know you may not have time to read a book or a thousand pages on the subject matter. Here in short, I am trying to give full clarity on what is consultative selling with the bigger picture. Because you are not going to teach anyone but reading …
Table of Contents You Can Learn Corporate Lessons From Street It is important to learn corporate skills and develop ideas to run an organisation successfully if you are in a leadership role or an aspirant to achieve that level. More importantly for your own success which is applicable at all levels of hierarchy. We learn …
Nature’s B-School Leadership learning from pujas and festivals but how? Different Pujas (festivals) appear as the most important enjoyment as well as a learning platform in various parts of life. It says Pujas are not only chanting mantras but help to develop all important skills. We do net realise but some people imbibe leadership learning …
Table of Contents Individual’s Transformation Higher Position Requires Different Skills Pretext: How you can make yourself fit for your job…I learnt it through jolt at a very young age but it opened up the entire picture in front of me. I never had to look back and made myself fit for the next level of …
Table of Contents Corporate love stories Relax Relax! You read lot many articles here. Now, it is time to freshen up your mind. However, within the theme of the blog, corporate love stories. Stories are stories, fiction, do not relate with anything else. SOFT CHEATING ‘Hi, Sarika; are you going to Noida today ‘. Sarika …
Table of Contents By Sabir Farooqui, Ph.D. Biotechnology Sales and Marketing Expert Introduction: Here I am going to discuss the various job opportunities in Biotech. It is not only salaried jobs but includes entrepreneurship. Biotechnology is a multidisciplinary field that harnesses biological processes and organisms to develop innovative products and technologies that have the potential …
Table of Contents Office Communication – Dos and Don’ts Human is the only living creature who can communicate well and without ambiguity. Is it really? ‘Communicate well’ is ok, at least compared to other living creatures, but without ambiguity is not right. In fact, most people communicate with ambiguities only unless they are aware …
Table of Contents 10 Ps of Sales If you are in the sales profession, you need to follow the top 10 Ps of sales. It is exclusively my view on my own experience and observation. I can recall my first ever published article in a printed magazine on 3Ps, when I was in the juncture …
LEADERSHIP – the usual boring discussion This blog is for salespeople. Tomorrow’s leaders growing inside some of the salespeople as a budding leaders. As such this post can be a guideline for them, in my view. We need to get rid of Leadership Myths and should know what is right. I am sure that all …
Table of Contents CUSTOMER SATISFACTION (Part-2) Four Real Stories I explained in an earlier post that how much it is important to achieve customer satisfaction and how to achieve it in detail. Also, I assured some interesting stories related to it in my next post. Here, you can find customer satisfaction stories . However, if …
Table of Contents Balancing Customer’s Satisfaction If your company is selling products or services then this can be a very important article for you. You need to know how to achieve high level of customer’s satisfaction. You need to be expert of balancing your services to achieve highest level of Customer’s Satisfaction Is customer God? …
How to Achieve High Level of Customer’s Satisfaction ? Read More »
Table of Contents Office Politics I know most of you think office politics is the worst thing and should be avoided. The reason being our politicians made politics a dirty word. However, it is not. Politics is a precious thing that needs high intellect and is not unethical. Unless one uses it to harm other. …
Table of Contents Negotiation Skills: Negotiation is the most important learning for Sales and Marketing Professionals. Need to develop high level of understanding and adopt critical Negotiation Skills. Anyone can be a painter if the outcome would be a black canvas. But when the expectation is wow, then one needs to learn the tricks and …
Table of Contents Sales and Negotiation Skills It starts with understanding the simple question, “What is sales?”. Then shall discuss what are the no-compromise essential Sales Skills one should have or develop. Skill building starts with proper planning which is most important for a salesperson. In many cases, you may find a salesperson decides in …